Hello 30 Media

Brand Strategy & Visual Identity

February 2026

Hello 30 Media is a social media management brand created for a founder passionate about helping women-owned businesses show up confidently and intentionally online. Built around a “social media bestie” approach, the brand focuses on both managing content and educating clients, creating a supportive and empowering experience.
The design direction embraces bold femininity, confidence, and connection. The primary logo features strong, expressive typography to communicate transparency and authority, while tight kerning and overlapping letterforms symbolize collaboration and an “in this together” partnership. The connected “3” and “0” reinforce unity and empowerment, reflecting both done-for-you and done-with-you support. A handwritten “media” element and star accents were incorporated to add warmth, personality, and an approachable, human touch.
Typography was selected to balance expression and clarity. Playfair Display brings a bold, editorial presence that feels confident and feminine, while Montserrat provides a clean, modern contrast for readability and structure. A handwritten accent font adds an additional layer of personality, reinforcing the brand’s friendly and relatable tone.
The color palette is vibrant and energetic, using bold pinks and oranges to reflect creativity, confidence, and momentum, balanced with deeper tones and fresh accents to maintain clarity and visual structure. This combination creates a brand that feels both expressive and polished, designed to stand out while remaining approachable.
Deliverables for this project included a logo suite, curated color palette, and typography pairing, creating a cohesive and expressive foundation for a modern, personality-driven brand.